Yahoo said on Tuesday that it is backing a program by rival Google to make software work fluidly across different social networks, and will create a joint foundation to promote the effort.
The normally fierce competitors are working together in the OpenSocial network, which Google formed in November to lure web software developers and other social network sites away from the emerging market leader in social networks, Facebook.
Many social networks — including News Corp's MySpace, Friendster and LinkedIn — support OpenSocial, a set of technical specifications that lets software developers build applications such as games and photo shows that can run on any social network, expanding the audience for such software.
However, neither Facebook nor Microsoft, which gave Facebook $240m (£120m) in backing last year, has signed up to support OpenSocial. Microsoft, which has mounted a $42bn hostile takeover bid for Yahoo, also has an agreement to sell advertising on Facebook's site.
One industry analyst says OpenSocial is in catch-up mode.
"There is only one place developers go right now, and that is Facebook," Forrester Research analyst Charlene Li said.
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